With the recent discontinuation of Jersey Milk chocolate, Canadian cabin-goers are facing a s'mores crisis. For over a century, those perfectly sized squares melted into countless marshmallow sandwiches around campfires across the country. But as we've learned at the cabin, sometimes losing an old favourite forces us to discover something even better.
Fortunately, there are dozens of Canadian-made chocolates that do just fine when sandwiched with a marshmallow between two Graham crackers.
The New S'mores Champions
Laura Secord Milk Chocolate Bars
This Ontario icon has been crafting chocolate since 1913, and their milk chocolate bars are a s'mores revelation. The smooth, creamy texture melts evenly without getting too runny—crucial when you're juggling a stick in one hand and assembling your treat with the other. Available online and at most grocery stores across Canada, these bars break cleanly into squares that fit perfectly on standard graham crackers. They sell s'mores kits, too!
Purdy's Chocolates Bars
Vancouver-based Purdy's offers thinner bars that melt faster than Jersey Milk ever did—perfect for impatient kids (and adults) who can't wait for their s'more. Their milk chocolate has a slightly richer flavour that pairs beautifully with the char on a well-toasted marshmallow.
And even more exciting? They've just started selling their chocolate in grocery stores across Canada.
Pro tip: Their dark chocolate bars add a sophisticated twist for grown-up gatherings.
Rogers' Chocolates
From Victoria, BC, Rogers' has been making chocolate since 1885. Their heritage milk chocolate bars have a nostalgic quality that fits perfectly with the timeless ritual of s'more making. Plus, their logo bars are the perfect size for a s'more!
Regional Discoveries Worth the Hunt
Chocolats Favoris (Quebec)
If your cabin happens to be in La Belle Province, these bars are a game-changer. Their milk chocolate has a distinctive smoothness that Quebec chocolatiers have perfected. The bars melt like a dream and add a touch of Québécois flair to your fireside treats.
Hummingbird Chocolate Maker (Ontario)
For the artisanal cabin experience, Hummingbird's bean-to-bar chocolate elevates s'mores to gourmet status. Their Hispaniola 70% dark chocolate creates an adult s'more that pairs surprisingly well with a late-night whisky by the fire.
Peace by Chocolate (Nova Scotia)
This Syrian-Canadian success story from Antigonish offers chocolate bars with a cause. Their milk chocolate has become a Maritime favourite, melting smoothly while supporting a family business that embodies the Canadian dream.
Budget-Friendly Alternatives
Not every cabin weekend needs to break the bank. President's Choice and No Name chocolate bars, both made in Canada, deliver solid s'more performance at a fraction of the price. They might not have the cachet of artisanal brands, but they melt reliably and taste great when sandwiched between graham crackers and gooey marshmallow.
Dark Horse Contender
Ganong's Pal-O-Mine
While not a traditional chocolate bar, this New Brunswick classic brings peanut butter into the mix. Break it into pieces for a Reese's-style s'more that'll have everyone asking for your secret.
The S'more Making Sweet Spot
After extensive testing (the sacrifices we make for journalism), here's CabinLiving.ca's official criteria for what makes chocolate s'more-worthy:
- Thickness: Thinner bars melt more evenly
- Cocoa content: 30-60% works best; higher gets bitter when heated
- Structure: Bars that break into defined squares make assembly easier
- Melting point: Should soften but not completely liquefy
Making the Transition
Yes, we'll miss Jersey Milk. Those distinctive squares were as much a part of Canadian summers as mosquitoes are. BUT, this change opens doors to explore the incredible variety of Canadian chocolate makers who've been crafting quality bars all along.
Next weekend, when you're sitting around the fire, try something new - whether it's one from the list or an even more local chocolatier You might discover that your new favourite s'more was waiting all along - you just needed a reason to try it!
Your next s'more might not taste like childhood, but it could be the beginning of a new tradition that your grandkids will someday consider classic.
Join the Conversation