Jersey Milk chocolate bars have been officially discontinued as of today, July 7, 2025, ending a 101-year Canadian tradition. Mondelez Canada confirmed the decision after a portfolio review showed consumers shifting to other milk chocolate brands. For Canadian outdoor enthusiasts who've relied on Jersey Milk's perfectly-portioned squares and ideal melting properties for generations of campfire s'mores, this news marks the end of an era.
The discontinuation follows what Mondelez spokesperson Pierina De Carolis described as changing consumer preferences, with shoppers migrating to brands like Cadbury Dairy Milk. While some loyal fans had noticed supply shortages since late 2022, today's announcement makes it official.
Remaining stock is still available at some retailers, but once it's gone, this piece of Canadian campfire heritage will exist only in memories.
While we'll miss those perfectly portioned Jersey Milk squares and their century of campfire memories, there are alternatives available to Canadians that promise to keep the s'mores tradition burning bright.
Sometimes change brings unexpected improvements. Your next s'more might just be your best one yet!
Featured image by Leigh Barton-Green at The British Candy Connoisseur
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